ChadGetsTheAxe

A group of social media influencers, Chad, Steve, Jennifer, and Spencer, have chosen to livestream themselves exploring an abandoned home known as the site of a series of gruesome ritualistic murders led by a Satanic cult. Chad and Steve find a body in the attic and Steve places his hat on it, enraging their viewers while also bringing in new ones. Jennifer and Spencer choose to leave, however Jennifer decides to return after learning of the increased viewers. Fearing a potential fallout, Steve decides to retrieve the hat but finds the body missing. He is then knocked out by a robed figure.

Chad's phone goes missing and together with Jennifer, he manages to track it to a nearby swamp. While Chad leaves to retrieve the phone, Jennifer is abducted by a robed figure. Chad returns to find Jennifer gone, but assumes that it's all part of a prank by a rival channel. This is proven false when a robed figure attacks and wounds him with an ax. He then attempts to seek help, but is rejected by his peers (who are implied to despise him), the police (who assume it is one of his outrageous pranks), and his family (who demand that he perform favors for them before helping). The viewers are split between assuming it is another prank and believing that the robed figures are the Satanic cult, which was never caught and is rumored to have continued their killing spree in other states. Two followers come to Chad's aid but are murdered by the cult members.

Chad returns to the house after learning that the cult is holding Jennifer captive. He challenges the cult member to back off, only for Jennifer to reveal to him there is more than one of them in the house. Outnumbered, his rescue attempt is unsuccessful, as the cult members murder Jennifer, Steve, and Spencer, the latter of whom came back after viewing Jennifer's abduction and was knocked unconscious by an unseen figure. Chad is then chased by the cult members, who murder him with an axe. Over the credits, a series of social media videos responding to the livestream are played over the credits. The videos range from people grieving for Chad, reaction videos where people assume it was all fake, to people mocking or celebrating his death.