Cloud (2024)

Yoshii is a factory worker who moonlights as an online reseller. He is first seen ripping off a supplier of health devices, which he later sells online at a substantial markup. After turning a profit, he turns down a promotion from his boss in order to expand his reselling business instead. He resigns from his job and moves into a larger house in a suburb, which he also uses as an office and warehouse, and asks his girlfriend Akiko to move in with him. He also hires an assistant, Sano, to help run the business.

Tension escalates as Yoshii becomes more ruthless in his dealings. He is harassed both online and in real life, and meanwhile, Akiko, feeling increasingly neglected by Yoshii’s coldness and preoccupation with his business, moves out. Yoshii fires Sano after he suggests potential new products to target.

As everyone in Yoshii's life leaves, his disgruntled suppliers and customers grow more emboldened through an online forum. When Yoshii’s new address is found, some of them decide to band together to enact revenge. An angry mobster is also joined by Yoshii’s jaded senior and former boss from work. They arm themselves and threaten Yoshii at his home. Yoshii escapes into the woods, leading to a cat-and-mouse chase. He manages to shake them off and, on his way back home, runs into Akiko. The two plan to salvage what’s left and flee. However, the group finds Yoshii again, and this time, succeeds in kidnapping him.

The group intend to burn Yoshii alive and stream it online. Akiko secretly follows them. Sano, revealed to have shady connections himself, tracks Yoshii’s phone via GPS and intervenes. He guns down several attackers and rescues Yoshii. Yoshii asks him why he'd go so far after having been fired as his assistant. They engage in a deadly shootout with the assailants and eliminate them. Outside, Yoshii meets Akiko, who had returned shortly after the house was attacked. Yoshii goes to embrace her, only to realize she intends to shoot him dead to get his credit cards. However, inexperienced in firing a gun, she is shot by Sano.

The final scene shows Sano and Yoshii driving into the distance. Sano urges Yoshii to keep working and making a profit, promising him whatever Yoshii could ever want, “even things that can end the world”. Yoshii mutters, “So this is how you get into Hell”, leaving Sano’s true nature and their situation ambiguous.